Missions and Visions of the company:
The main mission of the company is to offer customers authentic designs that are not only of high-quality fabrics and materials; but also uses unique craftmanship and embroideries that has been inspired from the traditional Moroccan clothing. The brand will be using storytelling to educate customers about the Moroccan heritage and culture. Also, the company aims to promote many social values and to empower other women through its marketing campaigns.
Inclusivity is one of the main subjects that the company aims to discuss by bringing light to the discrimination faced by women in the fashion industry. This will be achieved through the use of message driven marketing content that promote self-love and self-acceptance; our luxury brand is dedicated to all women no matter where they come from, their nationality, body-shape or age group. We want all women to feel beautiful, confident and classy.
