Our Products

This business will introduce a range of luxury women clothing with an authentic Moroccan design.
The objective is to offer customers a product that has been inspired from the traditional Moroccan clothing.
This will be achieved through the use of an artisanal Moroccan technique of sewing known as “Sfifa” and through the use of fabrics that have been part of the Moroccan heritage and culture for many years.
Some of the fabrics that will be used are “Tlija” and “Jawhara”. Moreover, the designs will be decorated using traditional Moroccan buttons and artisanal broderies.
All our creations will have a signature design which is the use of a traditional Moroccan belt known as “mejdool” which is an antique belt that has been present in the Moroccan heritage and traditional Moroccan clothing for over a century. Our brand implemented this unique belt in all of its designs. We also had the creative idea to implement it on the neck and wrist level.
The objective is to bring back to life the Moroccan heritage, craftmanship and traditional clothing in a sophisticated and a modern way.
The brand aims to educate customers about the Moroccan culture and heritage through its designs.